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How MSME can approach Digital Transformation


I had the opportunity to be part of panel discussion in CII MSME Conclave 2020 and share my thoughts on Digital Transformaiton. I covered the following key areas. 1. Last 4 Industrial Transformation and key characteristics of the transformation 2.What is Digital Transformation 3.How to approach Digital Trasnformation

In Summary, Digital is not about Technology its about Customer Centric approach to reimagining business. When devising Strategy in context of above organization hast allocates its various resources to achieve superior business objectives. Resource allocation cannot be done inside out and it starts with analysing external environment and creating value propositions that can help acquire and engage more customers for products /services. New initatives launched to achieve the customer centric value proposition are the crux of digital transformation. Organization need to acquire new capabilities and partnership to be succesful.

Digital transformation isn’t just about technology—it’s about reimagining your business with the customer at the core. Ready to take the next step? Let’s explore how your MSME can thrive in the digital age. Get Started Today!

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